Web Design Principles That Will Help You Get More Law Clients.
A good website design will always impact your client positively. If you are still using the old fashioned principles, you should note that you are doing yourself a lot of harm and this is not healthy for your clients. Have a look at the following principles that might help you develop that website that your law clients will feel comfortable with.
Have simple leads it is important that the leads that you use should be in such a way that it is easy for the client to understand. Including name, phone number and email in the forms might be too much. You will realize that clients will ignore almost each field you want them to fill. Zanes Law is one of the website that uses this idea to reach its customers with ease.
One goal, one button policy. This is also termed as the attention ratio. Every page of the website should have one goal. Taking for example “sign up for free consultation” when you add other components to this button it will catch less attention. A the weak button will result when you add more buttons and links to a page.
Use emotive copy. It is a misconception that law websites should be filled with law describing terminologies. The website should show professionalism but should also have some emotions in it. Compare these two statements. We offer knowledgeable child custody lawyers services, and, are you afraid that you will lose your child in divorce? The second statement will catch the attention of more clients than the first one. With The help of this strategy Zanes Law has been able to gain more reliable client.
Social evidence plays a significant role in the website. Trust is all that drives law, and for this reason you should prove proof by including your social widgets showing testimonies and reviews from customers.
It is a great idea to optimize your website for search engines. You should be very careful with the backlinks that you use. Search engines will give a higher priority of the healthy links over suspicious links.
Avoid sending you law clients to the home page. Many people will go against these. You should drive traffic to the page where there is a specific product rather than the home page this will help you increase sales. Zanes Law has greatly benefited from this kind of approach.
It is important that the blog content of your website is up to date. When a person pops in to your website and notices that you have not updated your website since the last two years, he or she will be very disappointed with your services. Frequently update your blogs like Zanes Law.
To end with avoid stock photos Always go with interesting and original photographs like the Zanes Law.